So a new newspaper called 'Read' has come out today which is aimed at the Dubai Metro passengers on the red line. The weekly paper, which will be issued every Sunday is billed as an infotainment title with information about events and happenings close to the Dubai Metro station plus information on celebrity visitors to Dubai, how the Metro system works and also movie listings.
Many worldwide metro or underground systems have a similar paper that is intended for those people who travel on public transport including the 'Metro' newspaper, a free sheet, which is available to pick up for users of the London Underground. Whether the 'Read' newspaper will be as successful as that is yet to be seen, but indeed they have a slightly different slant right now as the 'Metro' is more news based and issued daily.
80,000 copies of Read magazine will be issued each Sunday and it is available in 27 stations on the Red Line.
Did you pick up a copy of Read today? If so what did you think about it?